The Quick Version: whenever Marie Antoinette stated, “permit them to eat meal,” it might have now been because she had been hogging all Michel et Augustin snacks for herself. Childhood friends Michel and Augustin met in middle school, and, whenever they discovered their unique adult 9-to-5 jobs become unfulfilling, they began a cookie company with a foundation in French pastry. Quickly onward 13 decades, as well as the two buddies have practices in France and New York and tend to be seducing the entire world the help of its snacks, pastries, yogurts, mousses, and other desserts made with easy, pronounceable elements. The duo additionally shows aspiring bakers that mastering the skill of French pastry is actually attainable through their unique cookbooks and entertaining open home courses. Michel and Augustin’s fantasy is easy: to help make the globe laugh and bond over a shared passion for sweets.
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The story of Michel et Augustin started simply sufficient. Two males started palling around in middle school and became good buddies. But, much like lots of adolescent relationships, the 2 parted techniques after graduation to check out their particular routes.
Michel found himself involved in finance in nyc, and Augustin was in advertising for Air France. But both quickly became disillusioned making use of the 9-to-5 work with the business community. They reconnected additionally the duo devised a wild want to learn all 1,263 bakeries in France and develop the basics of the very best confectioneries the united states must provide. They published a novel about it â their unique basic cooperation!
After doing their own search, in 2004, Michel and Augustin aproned-up and set on an innovative new adventure: baking in Augustin’s cooking area. Their particular goal were to make a type of cookies alongside sweets made out of natural ingredients and love. And, after tirelessly screening and sampling more than 300 dishes, their own basic concoction was born: the little circular butter cookie. Michel et Augustin came to be!
The two discovered quick success, in addition they continue steadily to innovate much more tasty productions, such as for example a decadent natural yogurt in a container, which had been uncovered only one time Michel and Augustin recognized their particular prized cow could develop more than butter. They market items together with the trademark “kookiness” in addition to happiness they infuse into their yummy treats.
Distributing a fascination with French Pastry all over World
Michel et Augustin is all about more than simply producing a tasty cookie. The business is bent on attracting from France’s wealthy cooking background generate masterful sweets.
“It’s not more or less cookies â it is more about a love of French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “every little thing we make is related to French pastry strategies. We now have a very powerful union with pastry producing as a business.”
But Lily informed all of us an attraction for and mastery of French pastry isn’t only kepted your item designers (they refer to them as the “recipe staff”) at Michel et Augustin. The main company’s kooky culture is revealing the enthusiasm and knowledge of pastry producing so every person in the team, in France and Brooklyn, can train are a French pastry chef and make the national test (named a “C.A.P.”). In this way, everyone can be involved in innovating brand-new quality recipes and speak knowledgeably with followers, customers, and customers.
“once weekly in France and when four weeks in nyc, all of our Banana Farm (“office”) becomes a pastry course where we’re going right on through a vintage program of French pastry and instruction for certification,” she said. “no matter whether you’re an online site developer or perhaps in product sales â the chance is promoted regarding.”
Though Michel et Augustin offers a expansive product line in France, the business sticks to your exact same basics and axioms of development regarding products.
“finished . all our services and products have as a common factor is actually a proper attention to taste in order to the components,” Lily stated. “We concentrate on the quality and simpleness on the components, and try to maintain element list as pronounceable as you are able to.”
This outcomes not just in a tasty decadence, but also a treat you’ll be ok with consuming with your special someone.
A Collection of Treats ideal for Sharing together with your Sweetheart
There’s just anything about revealing sweets that begins your day right or stops a perfect go out. And Michel et Augustin’s designs had been meant for merely such events.
“It’s a minute of indulgence after a night out together,” Lily stated. “its delicious and made with clean components, and that makes the second that much better. It feels good to indulge.”
With so many worthy goodies to pick from, there is no must pick one. While there’s a lot of a lot more options in France â from chocolate mousse to decadent yogurts and, naturally, unique cookies â there are many options available in the US besides.
Lily ended up being fast to advise the most perfect goodies to give to or take pleasure in thereupon someone special.
“Our popular cookie is actually the 4-Cookie Squares,” she stated. “they’ve been like small square tarts, can be bought in three flavors, and certainly will be very quickly discussed. We also have Cookie Buttons, that are hazelnut chocolate chip cookies with hazelnut ganache inside. They arrive in bags of two â one personally, one for you!”
For lovers just who love their day ritual with each other, Lily informed you Puff Palmiers tend to be a gorgeous a.m. choice.
“These include puff pastry and taste like Elephant Ears,” she stated. “they truly are awesome light and flaky and perfect for revealing more than break fast with coffee or at tea time.”
Whether both you and your honey are chocoholics or appreciate the delicate butteriness of caramel (or everything in between), Michel et Augustin features a worthy combat for revealing (or sneaking off with for your own personel clandestine cookie event).
Join up at Banana Farm
Michel et Augustin’s viewpoint is the fact that the joy of desserts is in the sharing. So it should be no surprise community wedding is actually a big a portion of the organization’s company purpose. Many people are welcomed to end in and chat (and taste snacks) at their own Banana facilities (practices) in Paris, Lyon, or Brooklyn.
This mindset began on start for the business and it is section of its key. And Lily mentioned this viewpoint is exemplified within the business’s open residences.
“immediately, Michel and Augustin opened the doors of the apartment to neighbors, pals, customers, and passersby, for folks giving all of them feedback, to taste snacks, to taste brand-new dishes these were testing, and to spend time together and discuss whatever they happened to be undertaking,” she stated. “It is a thing that’s important to us these days.”
Open up home at the Banana Farm happens regarding very first Thursday of each thirty days in France and ny. Lily informed united states these events present a means for all the business to provide back once again to the city by instructing them concerning the history and techniques of French pastry.
“We invite everyone else, family members, friends, clients, and consumers in the future show quality recipes,” she stated. “We perform taste tests, focus teams, and perform games. It really is a real community event.”
It is not only enjoyable and tummy-pleasing to wait, in case you do not have a cookie friend, consider all of those other treat aficionados you can fulfill at Banana Farm. Most likely, if someone loves Michel et Augustin addresses, you realize they’ve got good taste, and you will have one thing to bond over.
Michel et Augustin: invested in Random Acts of Kookiness
In true Michel and Augustin form, the duo began a Random Acts of Kookiness effort to inspire and delight the general public. From a tribute to Michael Jackson on cookie square event in addition to their torrid Greek account, Michel and Augustin infuse hilarity and delight into all they actually do. You will see precisely why their unique snacks are so addicting â they may be created using 100 % natural ingredients and good vibes.
Up subsequent for all the company is actually a brand new cookbook that aims to help United States visitors and others overcome the intimidation related to French pastry.
“We’re generating a French pastry cookbook the US, and it’s about enjoying these extremely tough meals,” Lily said. “We’re busting it down and claiming it can be done. Whenever we can, anyone can, therefore we’re sharing the development.”
Michel et Augustin is trying launch its well-known candy mousse in the US.
“All of our fantasy in regards to our chocolate mousse will be seduce The united states’s taste buds.”
And, after tasting the business’s cookies also treats, the united states is actually surely in for a long love affair with this mousse.
